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Hi Reader, One day I will get more consistent with these mails. Until then… Most people I speak to are overwhelmed by AI. It’s not always making your life easier. Constantly jumping around the new features and tools, half building stuff. Furious back and forth prompting sessions only to get copy that still sounds like generic shit. Before you do all the sexy stuff like agent building and vibe coding, you have to make time to build the fundamentals: 🍜 The docs telling AI about your brand, audience and voice 🍜 A project set up with the right instructions (such as NEVER say 'quietly' or ‘actually’) 🍜 Test and refine your outputs Only then AI starts saving you time. Much less back and forth to get outputs that sound like your brand. Which brings me to the workshop. 4 hours in London on 15th June to build your brand voice with AI. For food & drink, hospitality and food tech founders and teams. I’ve been going to a lot of AI events and hackathons in London. I even won one with a job hunting app (unthinkable even a year ago!). I’m normally the only non techie at these events but it quickly helped me figure out this alien AI world. Plus I got to build cool things like a newsletter curator and London event hunter. I want to bring that hackathon energy for us ‘normals’. A few hours distraction-free to build something useful and repeatable. Someone on hand to answer all your crazy questions. Surrounded by nice people on a similar journey. If you're still getting crappy outputs and keep meaning to set your AI up properly but never get round to it, this is the workshop for you. 📆 15th June, 1-5pm 📍 Art4Space, Stockwell 🎟️ £20 👥 Limited to 20 spots Find out more and register here. Love 'n em dashes Dan PS I’m not an AI evangelist. I still think all big tech are total bastards and we're ultimately better off without AI. But it ain't going anywhere and there's a real danger in getting left behind now. |
Hi Reader, Long time no speak 👋 After a few life twists and turns including a full time job (to anyone that can hold down a full time job whilst consistently posting I salute you), I’m back to helping hospitality, food & drink brands communicate better so you can stand out and get more sales. I'm launching two new live workshops for food & drink founders tired of sounding like everyone else and reinventing your messaging every single time you post. I've updated everything for 2025 and made...
Hi Reader, I know it’s been a while - mission public speaking means all my free time has gone into that recently. Good life lesson to have more stuff in the bank for the unexpected busy times. Before I get into it…I’ve been slammed with requests for my free 1:1 cult brand workshops so am now doing these for small groups every 2 weeks - details at the bottom if you want to know more. I'm going to share why the Asian recipe starter kit Omsom are one of my favourite cult brands. There’s a reason...
Hi Reader, This isn’t something I chat about a lot but I have the blessing and curse of ADHD. I spend a lot of time telling other people to get uncomfortable and share their story, no holds barred. I need to walk the walk and do it myself too. So this mail is as much for me as you. And believe me I flinched hard when I hit send on this. But a quote I also love is ‘share your scars, not your open wounds’. ADHD was mainly a curse but over the years I’ve managed to take the superpowers it gave...